New Year Reset for Purpose-Driven Brands
Jan 01, 2026
Article summary:
- How to choose one meaningful direction for 2026 without setting rigid goals
- Why clarity (not motivation) is the missing link for changemakers
- How learning-by-doing builds real confidence, presence and authority
- The difference between intrinsic motivation and locus of control — and why both matter
- How visibility becomes a pathway to impact, credibility and brand growth
Don’t Let Another Year Pass Without the Change You Want
If you’re someone who prefers to plan rather than hope things work out, this is for you.
You don’t want another year to pass without realising the outcome you want — personally, professionally, or creatively. Not louder. Not busier. Just more aligned. More intentional. More you.
The people I coach aren’t short on ideas. They’re inspired, thoughtful, and deeply committed to making positive change through how they live and work. What’s often missing early in the year isn’t capability — it’s clarity about where to place energy so the change you want actually lands.
For changemakers who are action-takers that learn by doing…
If you’ve navigated plenty of ups and downs, testing and refining along the way…
If you’ve grown wiser by discovering what doesn’t work…
You’re not behind. You’re becoming.
Success is rarely linear, especially for those who are here to blaze new trails. I'm inspired by people who don’t learn through theory alone — they learn through lived experience. Through experimentation. Through reflection. And through the courage to keep going. Your first step can be to download your free Instant Authority Builder Workbook
Start With One Powerful Question
Instead of setting a goal, ask yourself:
“If one meaningful change this year reshaped how I see myself and my work — what would feel truly worth it?”
Not a goal.
A direction.
This shift matters, because direction allows for learning, adaptation and growth — especially when you’re wired to evolve through experience.
Why Visibility Matters (Especially for You)
I teach how to build presence with confidence, content and visibility skills not for noisy attention, but to build brand authority. If you feel a bit hesitant about getting started, I've answered all your questions in the Step Up and Stand Out workbook here.
When you share what you’re learning in real time:
You stand out in a sea of sameness
Your lived experience becomes credibility
Your presence builds trust before you ever speak
Visibility isn’t ego.
It’s service with clarity.
Motivation, Control and Sustainable Change
Intrinsic motivation comes from alignment, meaning and curiosity. (i.e when your goal is to be healthy and stronger to have longevity).
Extrinsic motivation relies on approval, validation or outcomes. (i.e. when your goal is to have a temporary beach body in summer)
Most changemakers thrive when learning is internally led — choosing curiosity over perfection and progress over polish. This connects closely to locus of control:
An internal locus says, “My actions influence outcomes.”
An external locus says, “Circumstances decide what’s possible.”
Growth accelerates when you claim agency — even when results are messy or evolving.
Choose the Change (Without Calling It a Goal)
Name the change you want to experience this year, then ask:
- What habit would support this?
- What experiment could I run for 30 days?
- What feels safe enough to start — and brave enough to matter?
Small experiments build confidence fast. Then we review, refine and repeat.
That’s how presence is built.
That’s how authority is earned.
And that’s how visibility creates real impact.
If you're ready to go BIG on your PR goals this year, Leigh shares 20 years of lessons as a PR agency owner, coaching and training people like you on sharing your message with the world. Make this your best PR campaign ever, by downloading the Ultimate PR Plan Checklist today!